Don’t Be Creative; Be Immortal
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his book Confessions of an Advertising Man, David Ogilvy wrote, “I tell new recruits that I...
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Win Win Win
How to make each and every one of your daily deal and coupon promotions a win for you, a win for the merchants offering a deal, and a win for the customers. Download the PDF of these slides from...
View Article7 Behaviors to Focus on that are More Important Than Growing your Subscriber...
I often speak with deal site owners whose primary milestones are based around the size of their subscriber base. And while it’s true that the size of a daily deal company’s subscriber base most often...
View Article3 Words that Will Dramatically Change Your Business
It’s just 3 little words… But when these 3 little words are used in the right context and situation, they can make all of the difference for your business. These 3 words can; Bring you new customers....
View Article6 Ways To Effectively Use Social Media for Your Business
As a daily deal site, one of your core missions should be to help your merchants grow their audience and fan base. Social media is really important for all businesses (whether they care to admit it or...
View ArticleAttracting Traffic
Enjoy the replay from our most recent Daily Deal Builder training webinar where we discuss various ways to attract traffic and grow your subscriber base. Make moves today, Marc Horne
View ArticleBlack-Hat SEO is Dying!
Black-Hat SEO is dying… Thankfully, search engines are continually getting smarter. At this point, they can pretty easily figure out who is trying to “game” the system and do Black-Hat SEO… The fact...
View Article6 Things I Learned from Selling My Company
My brother and I started our software company shortly after I graduated from college in 2007. Upon launching it, we both had a plan to eventually sell the company one day. It was my personal goal to...
View ArticleThe Importance of Building a Pre-Launch Buzz
All products, websites, businesses, movie releases, etc. put themselves in a better position when they successfully build up a pre-launch buzz and audience. Apple releases slick videos and keynote...
View ArticleWhy We Love Getting a Great Deal!
It’s no secret. We love getting a deal. We’ve always loved getting a good deal. From trading cattle and grain, to buying electronics or dinner; we just can’t pass up a great deal. Why is that? Well,...
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